With platforms such as Clubhouse and Spotify Greenroom allowing artists to connect with their fans in virtual open forums, there’s another app in the pipeline looking to take up the market share. Riff is being bolstered by investments from a trio of label titans in Quality Control, Top Dawg Entertainment and distribution company EMPIRE.
Quality Control executive Kevin “Coach K” Lee will reportedly join Riff’s board of directors team as part of the investment deal.
“Riff created an entirely new category — culture media,” he said. “It combines the best of everything we do on social media. It was a no-brainer investment for QC.”
